Untold - The MecVibe

UNTOLD 2024 – Find Your Inner MecVibe

In 2024, we took the MecVibe back to Untold with a new wave of experiences that matched the festival’s electrifying spirit. This time, the focus was on creating moments inside the festival that invited people to discover their inner MecVibe—through Instagrammable spots, fresh challenges for those feeling lucky, and cool prizes designed to level up their festival look.

UNTOLD 2023 – The New MecVibe

In 2023, McDonald’s started its partnership with Untold, Romania’s biggest music festival. To celebrate the collaboration, we built on the brand’s mission to support the younger generation by giving promising up-and-coming DJs the chance to perform at Untold.

The campaign began with a DJ competition where eight emerging artists were challenged by McDonald’s and renowned Romanian DJ Dark to remix one of our most iconic assets: the McDonald’s jingle, creating the new MecVibe. With guidance from DJ Dark and votes from fans across Romania, four winners were chosen and brought to Untold to perform on one of the festival’s most popular stages.