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Something Worth Knowing (fresh ingredients platform)

McDonald's

Something Worth Knowing Series Myths around McDonald’s products and ingredients have created a gap between perception and reality, impacting brand trust. What most people don’t know is that many of the ingredients behind McDonald’s most beloved products actually come from local food suppliers. To promote this, we launched the “Something Worth Knowing” platform through a […]

AGENCY: BBDO România

Something Worth Knowing Series

Myths around McDonald’s products and ingredients have created a gap between perception and reality, impacting brand trust. What most people don’t know is that many of the ingredients behind McDonald’s most beloved products actually come from local food suppliers.

To promote this, we launched the “Something Worth Knowing” platform through a video series that identified the wildest online myths about McDonald’s ingredients and then debunked them with the help of our trusted local suppliers. The content tapped into Romanians’ love for sarcasm and conspiracy theories, turning skepticism into engagement.

Something Worth Knowing

In Romania, many of the ingredients behind McDonald’s most beloved products come from local food suppliers – a fact that most people didn’t know. At the same time, McDonald’s fans often stick to their favorite order, convinced they know it inside out.

To promote the “Something Worth Knowing” platform, we launched a national TV campaign that took an unexpected turn: telling love stories between people and their favorite McDonald’s food. The campaign showed that even the things you love most, and think you know best, can still surprise you.