Potability campaign

Officially… Bucharest is the capital of Romania. Unofficially? It’s not just a city on the map, it’s a feeling.

And water makes it all flow.

Apa Nova it’s not just part of the network, it’s part of the city life. Part of the coffee on the go or part of the thirst quenched in the park. The official water of everything that makes Bucharest… well, Bucharest.

Apa Nova becomes the unofficial “partner” of the city, of all the places that we love, of all the people that live it and of all the everyday moments that make the city what it is. A communication platform that transforms drinkability in a real, living presence – indissolubly part of the city.