3D OOH

In 2023, McDonald’s became the first brand to launch a 3D OOH in Romania. To make the most of this opportunity, we played with visual illusions by replicating the building’s façade. The windows lit up to form an arch, symbolizing all those moments when we crave something good from McDonald’s while at home. Then, the façade peeled away like a curtain, revealing McDonald’s products and inviting people to enjoy them in our restaurants.