Heartfelt Discussions

Parents and children often struggle to share their feelings – whether from lack of time, fear, or believing it’s a weakness. But poor communication can lead to anxiety, depression, and even substance abuse among teens.

As a family brand, Pepco couldn’t ignore this. So, in June – Children’s Month – we partnered with depreHUB, an NGO supporting teenage mental health.

Our idea was simple: if parents and children can’t talk about their feelings, they can write them. We asked parent – child pairs to keep a shared journal for a week, then exchange it.

The result? A powerful conversation starter that helped families reconnect and have Heartfelt Discussions.