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BBDO

RMHC 2026

McDonald's

For a parent, having a sick child who needs hospitalization is one of the toughest challenges. The truth is, when children receive a diagnosis, their parents receive one too: sick with worry.

If it takes a village to raise a child, it takes a whole lot more when they face a serious illness. Ronald McDonald House is on a mission to offer parents a place to stay next to their hospitalized child, helping families stay together during such difficult times.

It was truly an honor to work on a campaign with such a meaningful and inspiring purpose, and we’re grateful to have had the privilege of working with such a talented and passionate team – from production, to crew and cast.

AGENCY: BBDO România