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BBDO

Value Platform Flight I

McDonald's

Fabian's first date One of the main characters in our value platform story, Fabian, is once again in trouble. Money worries him when it’s time to go on a date. But with the help of the dog, Fufu, he finds solutions. And when it comes to the food he eats in town, he can always […]

AGENCY: BBDO România

Fabian's first date

One of the main characters in our value platform story, Fabian, is once again in trouble. Money worries him when it’s time to go on a date. But with the help of the dog, Fufu, he finds solutions. And when it comes to the food he eats in town, he can always rely on his partner: the McCombo, now available in a special cheesy limited edition, which untangle both the Fabian’s budget and his date.

Fabian's tennis racket

Fabian, one of the heroes of McDonald's value platform story, has a new game to play: saving money. After ”borrowing” his sister’s sports equipment, Fabian gets hungry. But he keeps the fun at high standards with the new McCombo, now available in a special Caesar limited edition, which untangles both Fabian’s budget and fun.

Maria's family

Maria, the witty, grumpy, and beloved character of the McDonald’s value platform, faces battles not only in chess but also with her family. And sometimes, you have to choose which battles are worth winning. Her brother annoys her, her dad is overly supportive, the dog sides with Fabian… but her mom brings reconciliation to her and the whole family. With the Home Menu Mix, which untangles both the budget and the day.

Maria's university life

The witty yet irritable Maria, our character of the McDonald's value platform, faces a new challenge: university life. With this change come new problems and struggles in her choices. What will she do when her uni friends show up unannounced? Unexpectedly, she confronts her grumpy attitude and steps into the feel-good universe created by McDonald’s, inspired by her mother who ties everything together with the Home Menu.

Maria's university move

For a strong girl like Maria, the character of the McDonald's value platform, it’s uncommon to feel such intense emotions when moving from her parents’ house to college. This change brings feelings she has never experienced before. What does she do when she misses her family, especially her brother? Go home? Almost… They feel like home at McDonald’s with the McCombo Cheesy.