Black Pet Friday

Thank’Q is the most accessible pet food brand – one that leaves no pet behind, from shepherd dogs to stray cats. And it couldn’t forget about black dogs.

Many people wrongly believe black dogs are more aggressive or harder to train. But let's be honest, they’re just as gentle and loving as any other.

So, on Black Friday, while every other brand promoted deals, Thank’Q partnered with Kola Kariola, an NGO that shelters dogs, to promote black dog adoption through a contextual campaign.

We launched a commercial styled like a tech ad, showcasing the “features” of black dogs –

each one loveable.

The result? The only Black Friday deals that truly love their customers back.