The Trend of Small Prices
LEROY MERLIN
Leroy Merlin is the leading discounter in the construction and D.I.Y. category. Instead of conveying this message through a single campaign, we built an entire movement around it.
We call it “The Trend of Small Prices” – a communication platform born from a simple observation: people who design their homes according to their own taste spend less than those who follow international trends.
Even more, those who design their homes their own way are far happier with the results than those who simply follow the trends.
AGENCY: BBDO România
Setting The Trend In Outside Makeovers – The Rooftop Kitchen
Top chefs know how to reinvent recipes and give them an unexpected twist.
In a way, Leroy Merlin is like a chef too. The difference? Instead of reinventing recipes, it reinvents kitchens.
In this case, The Trend of Small Prices transformed an ordinary kitchen into a rooftop kitchen.
Setting The Trend In Interior Design – The Underwater Room
Sirens live underwater – that’s common knowledge.
The real question is: where do the little girls who love sirens live?
The Trend of Small Prices found the answer – by transforming an ordinary room into a sirens’ den.
Setting The Trend In Interior Design – The TikTok Living Room
Who knew refreshing your living room could also refresh your TikToks?
The Trend of Small Prices created the first living room designed for shooting digital content – a living room that even makes parents say: “You should spend more time on your phone.”
Setting The Trend In Christmas Preparations
Everyone wants gifts from Santa – but who ever asks what Santa might want for Christmas?
With The Trend of Small Prices, Leroy Merlin helps customers get ready for their dream holidays and still save enough to leave a gift waiting for Santa, too.
Setting The Trend In Constructions
Building, renovating, making a house feel like home – it usually takes a lot of money and a lot of time.
But not if you follow The Trend of Small Prices. With Leroy Merlin, building feels less like a burden and more like a walk in the park. Or better yet – a walk through the construction site.
More work
