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BBDO

The Optimism Of Little Patients

McDonald's

Ronald McDonald House Charities marked 25 years of making a difference in Romania.

Although the program had already supported hundreds of children, many people were still unaware of its mission: keeping families together by offering parents accommodation when their children are hospitalized far from home.

To celebrate its 25th anniversary in Romania, we launched “The Optimism of Little Patients” – a social experiment showing that children recover faster when they are optimistic. And optimism grows when their families are close by.

AGENCY: BBDO România