Happines That Lasts x Bobonete 2023

The launch of the limited-edition Double and Triple versions of Romania’s most beloved burgers gave people more of what they love—making happiness last even longer. The TVC followed a series of people in different situations, initially leading viewers to believe they were experiencing moments of sadness. The twist revealed the true source of their gloom: the end of their favorite burger. And the solution? The new Double and Triple burgers, designed to make happiness last.