The beauty game ft Theo Rose

Do you play the beauty game?

Beauty should feel fun, not like a chore. Yet too often, social media and advertising turn it into pressure and rules.

So we flipped the script with Notino. Together with one of the largest beauty apps in Romania we invited women to rediscover beauty as a space for joy, play, and self-expression.

Front and center is Theo Rose, bringing her playful vibe, unapologetic energy, and a big dose of “I don’t care what others say.” Together, we turned the Notino app into a game: finding the right products, unlocking new looks, and celebrating yourself along the way.

Because beauty isn’t about rules. It’s about play..